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The Niterra Way

The Niterra Way

Niterra has newly set the values to be shared across the company by reviewing and outlining the ideas that have been valued since the founding of Morimura Gumi, from which the Morimura Group originated. By never straying from the values passed down through the generations and reaffirming the role that we are committed to fulfill, we will continue to make steady progress.

Positioning of the Nittoku Way

The Niterra Way refers to a set of philosophies that includes values that are shared by the entire Niterra Group, and the actions based on those philosophies, as well as the manner in which those actions are carried out.

The Niterra Way – The Niterra Group’s Shared Values –

The Niterra Way refers to the values of the Niterra Group that all employees commit to sharing and passing down to the next generations.

Dokuritsu-Jiei

Demonstrate a commitment to taking ownership－trusting in your own capabilities without relying on others.

Soshi-Kantetsu

Have cherished desire, and carry it through till the end.

Shisei-Shinjitsu

Embody the highest levels of sincerity, honesty, and authenticity－free from deception or pretense.

Shikai-Keitei

Conduct business that contributes to global peace and shared prosperity.