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The Nittoku Way

What is the Nittoku Way?

Niterra has newly set the values to be shared across the company by reviewing and outlining the ideas that have been valued since the founding of Morimura Gumi, from which the Morimura Group originated. By never straying from the values passed down through the generations and reaffirming the role that we are committed to fulfill, we will continue to make steady progress.

Positioning of the Nittoku Way

The Nittoku Way refers to a set of philosophies that includes values that are shared by the entire Niterra Group, and the actions based on those philosophies, as well as the manner in which those actions are carried out.

Shisei-Shinjitsu

Sincerely, do our very best
Shisei means being sincere at the highest level, and Shinjitsu means being serious and honest without false intentions.

Dokuritsu-Jiei

Believe in one’s own ability, and take actions by oneself
Dokuritsu-Jiei means not relying on others easily and engaging in our work believing in our ability.

Shikai-Keitei

Unite efforts with the people of the world, and utilize each other’s differences
Shikai-Keitei means to cooperate with the people of the world (Shikai) like brothers and sisters.

Soshi-Kantetsu

Have cherished desire, and carry it through till the end
Soshi-Kantetsu means to have the resolution and sense of mission that we can never compromise, and to carry through till the very end.